New Movers Marketing.

New Movers

For over 20 years FMP Direct has been compiling the New Movers Register SM, which identifies roughly 1,500,000 – 2,300,000 new movers monthly. The New Movers Register SM was the first national new movers file compiled exclusively from credit card companies and financial institutions. For the first time, retailers and service providers were able to target known credit card shoppers who had the financial ability to immediately purchase their services and products.


These highly responsive new movers have been joined over the years by new homebuyers, new telephone installations, utility connections, continuity club members, book and magazine buyers and other FMP proprietary sources of new mover data.

The New Movers Register SM is the largest compilation of new movers information available, updated weekly, bi-weekly and monthly.


New movers are 3x more likely to change their purchasing habits than established residents

FMP Direct's new mover information has been compiled nationally since 1976 and is one of the oldest compilers of new mover information and consistently has produced the largest quantity of new mover names. FMP was compiling national new mover information long before companies like Experian, infoUSA, Acxiom, Equifax, TransUnion, TRW and most others. There are over 50 new mover/new homeowner lists on the market (3,000-1,500,000 names monthly) and this number continues to increase annually with the addition of resellers.


Why market to new movers?


• Approximately 20% of the population moves annually.

• New movers change their purchasing habits 3 times more than established residents.

• New movers spend 10 times more in the first 6 months at their new homes than

established residents spend in 2 years.

• New homeowners spend more than $9,400 on home related products in the first year.

• 42% of those moving into a new home are first-time buyers.

• More than 350,000 new homes are purchased each month.