FMP Direct offers a
variety of database development services, each designed to achieve
two primary goals – eliminating unnecessary mailing expenses,
and gathering more comprehensive, useful data about your customers.
Our services include:
Profiling & Modeling:
To help boost the efficiency of your mailings, FMP Direct can generate
targeted profiles of your best prospects – first, by analyzing
past response and existing customer files; next, by statistically
evaluating profile results. To maximize new customer acquisition
efforts, we’ve developed a unique, two-stage modeling structure.
Through the use of advanced modeling techniques and proven marketing
strategies, we are able to target demographic clones of your preferred
customer and/or response files.
In today’s competitive marketplace, you need to know as much
about your customers as possible. Overlaying up to 60 data variables
on your customer database, FMP Direct adds vital demographic and
psychographic information to your customer records.
FMP Public Record Suppression
File: Credit issuers and lenders find this service invaluable in
minimizing the costs that accompany processing, mailing, collection
and administrative handling. Drawing on our daily-updated national
database of over 16 million bankruptcies, judgements, tax liens
and foreclosures, our clients significantly reduce expenses.
Other Services: FMP
Direct can also be a catalyst for your marketing efforts with services
like NCOA and NIXIE processing, merge/purge, mapping, data entry,
fulfillment, and much more.